BRANDING AND MEDIA FOR THE ADVENTUROUS
ABMRA Logo (square web).png

ABMRA

 ANTELOPE BUTTE MOUNTAIN RECREATION AREA

Antelope Butte Mountain Recreation Area is a non-profit ski area, and I worked for them as the marketing & media coordinator. This included being the sole content creator, capturing photos/videos and editing them, as well as creating graphics, digital and print ads, and managing their social media account.

*Note: I did not create their logo, but did help them edit different versions, such as the one above, and animations from the logo, such as the one below.

The trail map that was being used was inaccurate and outdated, so I updated it with more accurate information and created icons and a legend to bring it in line with current industry standards and major local competitors.

This new map was used to print large physical trail maps around the ski area

Below are passes that were used for access to the ski lifts
Every aspect (photos & graphics) was created and designed by me

Photographs taken for social media and other promotional materials

Created graphics for daily snow/groomer reports for use on web, email newsletter, & social media

Animations for various social media content

Glitch animation for ‘Sunday Stoke” weekly Instagram reel

Frame-by-frame hand-drawn animation for pre-season stoke video

Opening weekend Instagram video intro

Short photo sequences used for Instagram