SAMANTHA SUZANNE PHOTOGRAPHY
SAMANTHA SUZANNE PHOTOGRAPHY
Samantha came to me looking for a redesign of her current logo, and right away I knew the "S's" from her initials would work amazing to create a monogram. The two main keywords during the briefing were "nature" and "minimalist", which presented itself as quite the challenge, because I wanted to shy away from any of the typical uses of vines or leaves to add a nature element. I ended up going very subtle with the nature element, by making the swooping portions of the "S" into small vine/branch segments.
The subtle detail in the logo monogram is one of its best features. With the outline version, the two "S's" of the brand name really come together in a sleek manner. In addition, the middle segment of the "S" also resembles the shape of a leaf, adding even greater subtle depth to the "nature" element.