WEAVER PHOTOGRAPHY
WEAVER PHOTOGRAPHY
This logo, like many, had a duel purpose to serve. Not only did it need to be something unique to help the client's business stick out from the rest, but the ideal design would be able to double as a watermark for photography copyright. The extreme thick/thin contrast and sharp edges in the hand-lettered type gave it the modern look the client desired. The "WP" lent itself to a simple monogram, and in order for the monogram to double well as a watermark, I decided to go with a bounding box resembling the outline of a stamp. In the client briefing, they desired an element that symbolized growth, which is what led to breaking the bounding box of the monogram, to signify openness to new opportunities and experiences.